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教授個人資料

教授個人資料
黃文曄
職稱
助理教授
專長/研究領域
  • 行銷與消費者道德, 顧客滿意度, 銷售人力管理
學歷
  • 美國Purdue University (普度大學)消費者行為博士
  • 美國Purdue University (普度大學)消費者行為碩士
  • 交通大學管理科學系學士
經歷
  • 元智大學行銷學群助理教授
  • 元智大學經營管理研究所行銷學程召集人
  • 元智大學大學部行銷學程召集人
  • 遠東新世紀企業訓練課程授課教師
  • 遠東企業大學授課講師
  • 資生堂GM培訓計畫消費者行為授課講師
  • 資生堂簡報技巧授課講師
  • 元智大學管理學院教授演講
  • 美國普度大學消費者行為課程講師
  • 美國普度大學關係行銷課程講師
  • 政治大學研究專題演講
  • 交通大學消費者行為課程演講
  • 頂尖計畫大數據專案研究人員
  • 期刊論文
  • 會議論文
  • 研究計畫
  • 專書/個案/其他出版品
  • 產學計劃
  • 教授課程
  • 論文指導
  • 獲獎與專業證照
  • 學會會員
  • 其他校外服務
  • W. Y. Huang, C. Y. Huang, & A. J. Dubinsky (2014). The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople. Journal of Business-to-Business Marketing, 21(1), 1-17. (SSCI). Funded by NSC 99-2410-H-155-028.
  • S. Min, W.Y. Huang, & A. J. Dubinsky (2014). Incentive pay for team selling: A model with propositions. Global Journal of Management and Business Research, 14(3), 1-13. (PRJ)
  • W.Y. Huang & A.J. Dubinsky (2014). Measuring customer pre-purchase satisfaction in a retail setting. The Service Industries Journal, 34(3), 212-229. (SSCI)
  • Huang, W.H.; Huang, W.Y.; Chiu, C.C. (2011). The Impact of Specified Professional Development Program Information as a Marketing Tool for Effective Recruitment", Human Resource Development International, 14 (1), 57-73.
  • Wen-yeh Huang (2010). Brand story and perceived brand image: Evidence from Taiwan. Journal of Economic and Family Issues, Journal of Family and Economic Issues: Volume 31, Issue 3 (2010), Page 307.(ABI)
  • Huang, W.H., Huang, W.Y., Tschopp, J.A. (2010). Sustaining iterative game playing processes in DGBL: The relationship between motivational processing and outcome processing. Computers & Education, 55, 789-797. (SSCI)
  • Wen-Yeh Huang, Dubinsky, A. J., & Nataraajan, R. (2009). Ethical Perceptions in the Retail Buyer-seller Dyad: Do They Differ? Business and Professional Ethics Journal, 25 (1), 19-38. (PRJ)
  • Huang, Wenhao; Huang, Wenyeh; Diefes-Dux, Heidi; Imbrie, Peter K. (2006). A preliminary validation of Attention, Relevance, Confidence and Satisfaction model-based Instructional Material Motivational Survey in a computer-based tutorial setting. British Journal of Educational Technology, Mar2006, Vol. 37 Issue 2, p243-259 (SSCI)
  • Anderson, Rolph E.; Huang, Wen-yeh (Rene) Huang(2006). Empowering Salespeople: Personal, Managerial, and Organizational Perspectives. Psychology & Marketing, Feb2006, Vol. 23 Issue 2, p139-159. (SSCI)
  • Dubinsky, Alan J.; Nataraajan, Rajan; Huang, Wen-Yeh (2005). Consumers' moral philosophies: identifying the idealist and the relativist. Journal of Business Research, 58 (12), 1690-1701. (SSCI)
  • Dubinsky, Alan J.; Nataraajan, Rajan; Wen-Yeh Huang (2004). The Influence of Moral Philosophy on Retail Salespeople's Ethical Perceptions. Journal of Consumer Affairs, Winter2004, Vol. 38 Issue 2, p297-319 (SSCI)
  • Wen-yeh Huang; Schrank, Holly; Dubinsky, Alan J (2004). Effect of brand name on consumers' risk perceptions of online shopping. Journal of Consumer Behaviour, Oct2004, Vol. 4 Issue 1, p40-50 (PRJ)
  • Huang, W.Y., Kim, B.M., Lim, H. J., & Xuh, W. T. (2004). Taking the web for a test drive: The impact of e-technology on the automotive industry. In P. Duparcq, S. Ord, M. Ae, and S. Kristen (eds.). The Effect of E-Enabling Technologies on Industries: Krannert Technology Forecast 2004-2006, pp. 45-60. IN: 65 Krannert School of Management.
  • Wenyeh Huang (2016). Influences of Corporate Image Congruency and Consumer Personal Values on Consumer Responses towards CSR Initiatives. 31st International Congress of Psychology 2016 (ICP2016).
  • Chia-chi Chang & Wenyeh Huang (2015). The Empirical Study of Relationship between Usage Behavior and Loyalty: A Case of Telecommunication Company. 20th Asia-Pacific Decision Sciences Institute Conference.
  • Wenyeh Huang (2014, July). Influence of Gamified Ethics Training Programs on Ethical Decision Making. The 19th Asia-Pacific Decision Sciences Institute Conference.
  • Nai-Yu Liu & Wenyeh Huang (2013, July). Impact of Ethical Attributes of Services on Consumer Preference. The 12th International Decision Sciences Institute Conference
  • Wen-yeh Huang & Yu-Shen Huang (2012, June). Employ Gamification on Mobile Ethical Training of Salesperson. SIBR-Thammasat Conference on Interdisciplinary Business & Economic Research.
  • Cheng-Tung Hung & Wen-yeh Huang (2012, June). Conceptualization of Classic Brand from Customers'' Perspective. SIBR-Thammasat Conference on Interdisciplinary Business & Economic Research.
  • Ying-Ting Chang & Wen-yeh Huang (2012, June). Exploring Customers Perception towards CSR Initiatives. SIBR-Thammasat Conference on Interdisciplinary Business & Economic Research.
  • Wen-yeh Huang (2012, July). Moderating Role of Transparency in Ethical Decision Making. International Conference on Business and Information.
  • Yun-yu Chen, Wen-yeh Huang (2011). Relationship between Transparency and Perceived Ethical Dilemma. The Asian Conference on Sustainability, Energy & the Environment: The Asian Conference on the Social Sciences. June 2 - 5 at Osaka, Japan.
  • Wen-yeh Huang (2010, September). The Relationship between Guanxi and Salespeople's Moral Intensity. 2010 Global Marketing Conference at Tokyo. September 9-12 at the Hotel Okura Tokyo, Tokyo in Japan.
  • Wen-yeh Huang, Wenhao Huang, Johnathan Ho (2010, September). Exploring Otaku’s Cognitive Resource Allocation. 2010 Global Marketing Conference at Tokyo. September 9-12 at the Hotel Okura Tokyo, Tokyo in Japan.
  • Wen-yeh Huang (2009, July). How Authenticity, Narrator and Plot of a Story Affect Perceived Brand Image. The 8th Biennial Conference of Asian Consumer and Family Economics Association.
  • Wen-yeh Huang & Chih-wei Mao (2009, March). Consumers’ Ethical Beliefs: The Influence of Chinese Culture. International Conference on Business, Economics, and Information Technology.
  • Wen-yeh Huang & Jin-yun Huang (2009, March). Taiwanese Retail Salespeople’s Ethical Decision Making. International Conference on Business, Economics, and Information Technology.
  • Wen-yeh Huang & Tzu-Jou Chen (2008, May). Discovering OTAKU’s Resource Allocation on Non-enthusiastic Products. 2008 Eighth Annual Hawaii International Conference on Business.
  • Wen-yeh Huang & Chuan-chun Chiu (2008, May).The Attractiveness of Corporate Self-growth Program to Potential Quality Employees. 2008 Eighth Annual Hawaii International Conference on Business.
  • NSC 97-2410-H-155-024-MY2 零售業中消費者與銷售人員倫理信念之探討
  • NSC 99-2410-H-155-028- 關係型態對台灣銷售人員道德認知之影響
  • NSC 100-2410-H-155-010-MY2 透明度對行銷道德決策與行為意圖之影響
  • NSC 102-2410-H-155 -027 遊戲化訓練方式對行銷道德決策之影響
  • MOST 103-2410-H-155 -032 影響消費者對具道德屬性服務評估之因素探討
  • MOST 104-2410-H-155 -018 探索認知透明度對降低行銷人員不道德行為之影響
  • 獲國科會補助邀請科技人士來台短期訪問
  • 頂尖研究中心大數據計畫智慧零售子計畫
  • 風城購物中心市場調查研究專案
  • 第一期策略服務業之創新與發展研究計畫
  • 愛買資料採礦專案
  • 行銷管理
  • 零售管理
  • 消費者行為
  • 社會科學研究方法
  • 進階研究方法
  • 時尚行銷
  • 行銷管理專題
  • 零售管理專題
  • 榮譽(Honor)
  • 管理學院97學年度教學特優教師
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